lit. obcojęzyczna
Wydawnictwo Thames & Hudson LTD |
Data wydania 2021 |
Oprawa twarda |
- Dostępność niedostępny
Opis produktu:
The definition of a supergraphic has changed over the last twenty years. Once, only a large decorative design on a wall or building was a supergraphic. Today it encompasses architectural delineation wayfinding and identifying signage, illustrative murals, and branding elements.A supergraphic can take the form of an enormous logo on the side of a building, a wall of multi-colored squares, or an oversized restroom symbol. Digital technology now allows for interaction and screen-based media on a large scale. The audience can now truly communicate with an architectural space in a unique and personal manner.
The difference between a large overwrought design on the wall and a successful supergraphic is typically based on two points: a strong concept, and interaction with the architecture, light and space. Many people can paint stripes on a wall. But a designer can use the entire volume, sense place, context and changing environment to create a story with words, colour and shapes.
This book includes examples of the best supergraphics internationally. These are evidence of the sense of delight when a beautifully crafted graphic solution and smart concept are married to remarkable architecture
Szczegóły | |
Dział: | Literatura obcojęzyczna |
Wydawnictwo: | Thames & Hudson LTD |
Oprawa: | twarda |
Okładka: | twarda |
Rok publikacji: | 2021 |
Wprowadzono: | 21.07.2021 |