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Profile

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Pentagram founded in 1972 is one of the best known and most influential graphic product and architectural design firms in the world Its partners are distinguished members of the international design community consistently generating awardwinning work of the highest quality Profile is the first Pentagram book to include the design firms new guard partners Fernando Gutieacuterrez DJ Stout Lisa Strausfeld and Abbott Miller The book is a unique collection of essays on Pentagrams nineteen partners by bestselling authors revered design critics editors and other wellknown cultural figures Eloquent and insightful explorations into the personalities thought processes careers and work of the different partners the essays are generously illustrated with examples of both key projects and lesserknown works As a whole Profile not only sheds light on nineteen individual talents but also provides a comprehensive overview of the legendary firm that has influenced the course of design for over thirty years Included is a foreword on Pentagrams history and evolution by Rick Poynor one of todays most respected design critics and founder of the incisive British graphicdesign magazine Eye Pentagram began with five partners today there are nineteen working in London New York Austin San Francisco and Berlin Following the firms unique partnership structure they each have their own clients and work in their own way with their teams They share equally and contribute equally Similarities in style temperament and aspiration between them are few What these designers do have in common however is Pentagram itself and the shared commitment to producing highquality relevant work in the fields of graphic product and architectural design As design critic Rick Poynor points out in his introductory essay for Profile No other design company can boast Pentagrams concentration of fully engaged design horsepower at the highest operational level Indeed with a list of clients that reads like a Whos Who of both the commercial and cultural world the firm has over the last several years continued to produce influential diverse awardwinning work Justus Oehlers corporate identity for the Star Alliance Fernando Gutierrezs editorial designs for Colors and Matador magazines Lorenzo Apicellas mobile tourist pavilion for the Hong Kong Tourist Authority Abbott Millers exhibition design for Harley Davidson and Lisa Strausfelds media wall project for New Yorks Penn Station are but a few examples Since Pentagrams inception the firm has taken care to document its work and evolution Pentagram The Compendium was published by Phaidon 1993 Profile follows this tradition showcasing both recent and classic projects introducing new partners and analyzing the companys position in the design world as it embraces the new millennium But it is more than just the latest Pentagram survey rather than painting another group portrait Profile takes a new approach and focuses on the individual partners who together make up the whole In nineteen individual and wellillustrated essays by acclaimed writers critics and journalists the different partners are profiled with wit and insight What emerges is a sharper understanding of the unique talents whose commonalities and idiosyncrasies inflect the character of Pentagram
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Szczegóły
  • Dział: Literatura obcojęzyczna
  • Wydawnictwo: Phaidon Press Ltd
  • Oprawa: miękka
  • ISBN: 978-0-7148-4377-3
  • Wprowadzono: 24.06.2008

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