Manage for Profit Not for Market Share / Simon 136,45 zł | Książki Lit. obcojęzyczna w

Manage for Profit Not for Market Share

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How do companies in mature marketswhere savings from costcutting have been exhausted and breakthrough innovations are hard to come byachieve sustainable increases in profits For decades managers have been told the answer lies in pursuing high market share But Hermann Simon Frank F Bilstein and Frank Luby argue that this misguided advice has destroyed rather than created an additional profit potential In Manage for Profit Not for Share the authors contend that companies can extract a profit potential of 13 of revenue by pursuing a profit rather than a market share orientation Based on their extensive consulting work the authors lay out a practical proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways The book offers practical strategies managers can use to differentiate mature products raise prices effectively time promotional activities properly better understand consumer preferences and more A convincing counterargument to the reigning market share dogma this book outlines the new mindset and tools managers will need to bring their companies closer to peak profit performance

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Manage for Profit Not for Market Share

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