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Breakout Strategy (miękka)

lit. obcojęzyczna

  • Wydawnictwo McGraw-Hill
  • Oprawa miękka
  • Ilość stron 352
  • Dostępność niedostępny

Breakout Strategy - opis produktu:

Companies that purposefully set out to excel are remarkably few and far between The number of those who have a strong wellthought out strategy for success are even fewer Based on five years of research and fieldtesting Breakout Strategy gives you a fast track strategic vision that can push your company to incredible new rates of growth and expansion Strategy and leadership experts Sydney Finkelstein Charles Harvey and Thomas Lawton show how to craft a strategy that fits your business whether you
e a small startup or an established national or international company They also give you the tools to adapt that strategy as you grow and expand Their system features five key initiatives Create a workable vision by understanding the needs and aspirations of a company Face cusers with a value proposition that covers all the important bases Align what a business does with what the cuser truly desires Balance the people and process sides of business to deliver on promises Liberate the energies of any strategys toughest criticthose who work within the business Breakout Strategy puts these initiatives in context by examining how diverse companies achieved breakout growth including jetBlue Harley Davidson and Starbucks It also sheds light on how a poor strategy can topple a oncesuccessful company off the pedestal of market dominance such as Krispy Kremes overly ambitious expansion strategy that stretched the company and the brand too thin With the systematic approach in Breakout Strategy youll be able to travel the fast track to market triumph leaving your competitors struggling to catch up Sydney Finkelstein is a renowned management thinker and professor of strategy and leadership at Dartmouths Tuck School of Business one of the top business schools in the United States Delivers insights into the practices of fast growth companies and models for duplicating their success Features examples from companies all over the world including Acer Adidas Costco Samsung and Texas Instruments
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Szczegóły
  • Dział: Literatura obcojęzyczna
  • Wydawnictwo: McGraw-Hill
  • Oprawa: miękka
  • Okładka: miękka
  • Ilość stron: 352
  • ISBN: 978-0-07-145231-1
  • Wprowadzono: 06.11.2007

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